BRAND STORY MAKEUPPAL aims to make modern life better, serving as a beauty brand that you find accessible, available and reliable anytime and anywhere. *Reach cosmetic We inspire you to gain an easy but reliable access to beauty whenever and wherever you want. *Healthy skincare is the best Makeup We shed a new light on MAKEUPPAL in pursuit of beauty as its foundation. *Pal as a Beauty Friend We reach out to you, comforting you as a dependable friend. BRAND CONCEPT MAKEUPPAL is a skincare that you find reachable to achieve the best makeup. Pal holds a special place in your heart, bringing together your friends. - A friend of reliable ingredient for safety. - A friend that comes along with you regardless of age and gender. - A friend that you can reach out to for affordable prices. - A friend that you run into anytime. - A friend that energizes your skin during the day with essential steps. - A friend that relaxes your skin in stress with essential steps.