Privacy policy

We are The Collective C Limited and we operate this website MSLN Co (the "Website"). We are a company registered in Hong Kong (Company No. 2298010), and our registered office address is Suite C, 2/F, On Lok Mansion, 39-42 Hollywood Road, Central, Hong Kong. We are committed to protecting your privacy. We collect, store and use your personal data in accordance with the Data Protection Act 1998 and other applicable local laws.


This Privacy Policy does not apply to websites maintained by other organizations to which we link (including any of our partner brands) and we are not responsible for nor do we warrant or guarantee that the privacy policies of such other organizations comply with applicable law. When you place an order for products or services on our Website, some of your personal details that you submit at registration must by necessity in order to deal with your request be forwarded to the relevant partner boutique along with your order.


You do not have to give us any personal data in order to use most of our Application. However, if you wish to send us a message, receive our newsletter and special offers via email or order products and services, you will need to provide certain information to us. This may include your name, address or location, phone number and email address and when using our contact form, your message and any other information you wish to provide to us.

Please note that in order to order products or services, you will need to register an account with us. You may personalize your account with a photograph or nickname. From your account, you can also invite your friends to shop at MSLN Co (e.g by email, Facebook or Instagram, and other social network services). Please ensure that you have the permission of your friends before sharing their contact details with us. We will let them know how we have received their details.

We may ask for your phone number to allow us to process your order and to let you know the status of your order. This number may be given to our courier for delivery services in order for us to keep you informed. You may also choose to provide your date of birth and gender in order to provide you with a more curated shopping experience.

Please note we do not keep your payment card details on file. We use third party providers, including Stripe, to process payments, and only these entities see your payment card details.

We also keep a record of the purchases you make from any of our partner brands. This means that we can help to deal more quickly with any queries or problems you may have and also to ensure that any information that we send you is relevant.

When you visit our Website, we also automatically collect certain information from you. For more information about this, please see the "Cookies and other tracking technologies" section below.

The information we collect allows us to:

  • Provide the products and services you have ordered;
  • To verify your identity and details of your payment method or credit card account;
  • Administer our Application and provide customer services;
  • Plan and manage our commercial business activities including analysis of your shopping habits, product and style preferences;
  • Communicate with you (including via email or telephone where such contact details have been provided);
  • Tell you about our offers, services or products;

You agree that we may disclose your personal data to other companies within the The Collective C Limited (listed on our Website) and to our and their service providers and agents for the above purposes. This will be done confidentially and only to the extent permitted under applicable data protection laws. Such service providers and agents may include without limitation, third parties who carry out customer service, payment processing services, identify verification and fraud management services, hosting and website maintenance.

We may also release account and other personal information where it is necessary to comply with the law; enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, safety of The Collective C Limited, our users or others.

This includes exchanging information with other companies and organizations for identity verification and fraud protection purposes to the extent permitted by applicable laws. In particular, when you make a purchase from the Website, where we may make searches about you at credit reference agencies for such purposes. The agencies will record details of any search. This information may be used by other subscribers for similar purposes. Please send us a message if you want further details about this processing or details of those credit reference agencies from whom we obtain and to whom we pass information about you.

If we sell all or part of our business, or make a sale or transfer of assets, including a sale in bankruptcy or are otherwise involved in a merger or business transfer, we may transfer your personal data to a third party as part of that transaction.

We may disclose aggregate, anonymous statistics about the number of visitors to our Website or number of purchases made to third parties including our investors.


Your personal information may be transferred to, and stored at a destination outside of the Hong Kong Special Administrative Region including the United States. Such processing may be required in order to fulfill your order, process your payment details or provide support services.


To see all the personal data we hold about you or if you have any other requests about your rights (which may include a right to correct any inaccuracies or object to certain information) please contact us. We may charge you a fee for providing a copy of your information as permitted by law.


To subscribe to our newsletter containing information about new products, services, features and events from us and our partner brands and to receive special offers via email, or telephone, please complete our subscription form. If you make a purchase on our Website, we may also use your details to email you our newsletter and to tell you about our special offers from time to time.

Please note that any telephone or email communications will only be made by us. We do not sell or otherwise pass your details to third parties for marketing purposes. You can unsubscribe from these communications at any time via the link we provide on any email or by contacting us through the Contact Us page.


We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.

We use the following cookies on our Website


These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.


These cookies collect anonymous information on how people use our Application. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.


These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymous and they cannot track your browsing activity on other websites.


These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers.


These cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Instagram. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

We (and other third parties acting on our behalf) may automatically track and collect information about the IP address, domain service, country location, time zone, language, the type of computer and web browser you are using and the pages you visit (including by using web beacons and other similar technology). We may also collect information about your mobile provider and your mobile device. We use this information so that we can administer and improve our system, analyze trends, track users' movements, gather broad demographic information for aggregate use and detect suspicious or fraudulent transactions. If these automated processes reject your transaction on the basis that it is a suspicious or fraudulent, you may contact us and ask us to reconsider the decision within 30 days of receiving such notification. We are likely to use very similar criteria to review your transaction in person so there is no guarantee that the decision will be different.


We take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. We use a Secure Socket Layer (SSL) encryption to help protect the personal data you send us during the order process.


If you have any questions or concerns about this privacy policy or your personal data, please contact us using the contact us form.


This Privacy Policy was last updated in October 2017. We will place any updates to our Privacy Policy on this page. Please check back regularly to keep informed of updates to this Privacy Policy.

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